Modules of Digital Marketing

Logo by Himanshu Gaure in Course Curriculum 25
An Image referring all the Modules of Digital
Marketing. Digital Marketing is completely a different world which has gained importance due to its efficiency, effectiveness and its power. To understand Digital marketing, it is also important to understand the modules of it.
Different modules of Digital Marketing are:

SEO (Search Engine Optimization)

For any of the businesses available nowadays it is important to have a good online presence. SEO is a process which affects the presence of a website or a web page on the search engine’s search result such as Google, Bing etc. The top-ranked site and the more the site appears on the search engine get the most viewers which can later be converted into customers.

SMO (Social Media Optimization)

It is a process of using the social media platforms such as Facebook, Twitter, Instagram and Linked in etc for advertisements, brand awareness, and lead generation. It is as important as SEO but the functioning is completely different. Advertisements are paid, however, the number of people using these platforms make it worthy for the advertisers and the ROI (rate on investment) is very high as compared to the traditional methods.

SEM (Search Engine Marketing)

Promotion of websites or the web pages by improving their presence in the result pages of the search engines. It mostly begins with paid advertising.


The most important benefit of digital marketing is that the results can be evaluated unlike traditional marketing and based on those results, the measures can be taken in the next campaign to improve efficiency.


Sending messages to a group of people using emails for promotions, creating awareness and asking for donations is known as email marketing.


Content is said to be the King of the Marketing world. Good content is always appreciated by the web and the readers too as it is always helpful and informative. Search engines also reward those businesses which provide frequent and quality content.


80% of the internet users use internet on their mobile phones. The basics are the same such as text, graphics & voice messaging. Every day we receive messages on phones from various companies. The mobile marketing can be location-based and informative too.

Himanshu Gaure


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