Digital Marketing & Its Scope in India

Logo by Himanshu Gaure in Career 25
An image referring the Growing Scope of Digital
Marketing in India. The marketing of the modern world is Digital Marketing, it involves marketing of goods and services through digital platforms like social media, search engines, and e-commerce websites. The increasing usage of the internet now a day is parallelly increasing the need for digital marketing for the companies who used to follow the traditional marketing methods to advertise their products or services. Not doing digital marketing now a day is like “doing a business but not telling anyone”. Thinking of any business which does not require Digital Marketing is almost next to impossible. This clearly signifies the importance of digital marketing for now and for the future too. Popular Tools and Techniques of Digital marketing are:
  • Search Engine Optimization(SEO)
  • Search Engine Marketing
  • Content Marketing
  • Content Automation
  • Campaign Marketing
  • Social Media Marketing
  • Social Media Optimization (SMO)
  • e-mail direct marketing

Scope of digital marketing in India

In 1995, the number of internet users was less than 1 percent of the world population and according to the current stats, 40 percent of the world’s population uses the internet now. Increasing growth and demand for the Digital Marketing clearly shows that there are huge scope and a lot of opportunities in India. By 2020 the total number of jobs are expected to reach the number of 20 lacs and the number of digital marketers is less than even 3 lacs in India. Under digital marketing, a lot of professions are there for the practitioners to choose from.
Digital Marketing gives us this freedom to choose your target audience according to our product. As compared to the traditional methods of marketing, Digital Marketing lets us customize and specify the age, gender, interests, location and personal information of the viewers. In India, slowly but surely people are understanding the need and importance of Digital Marketing. Even the old businesses know that their future is insecure without Digital Marketing. Hence, it won’t be wrong to say that there is huge scope in India for Digital Marketing.

Himanshu Gaure


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